ABOUT US

In the middle ages, monks would use the word "minimum" to practice their calligraphy. Each line, each angle had to be absolutely perfect. Calligraphers used this word as their resume. Minimum follows this principal. Founded by Lowell Stevens, the brand asserts that gothic clothing should be of the highest possible quality, relentlessly working toward perfection. And it shows. Over 100 customers have tattooed the minimum logo on themselves.