Fuck polyester
Minimum was started by Lowell Stevens to solve a simple problem. Goth streetwear sucks. Polyester, microplastics, cheap construction, ridiculous designs, and a thoughtless unboxing experience meant it all felt like a waste of money.
Minimum pieces are sewn from high quality organic materials. Cotton, Mongolian cashmere wool, silk, linen. Real fibers, crafted with totally unique patterns into clothing our customers consistently call "the highest quality I've ever purchased." Each order is packaged in a cotton garment bag, and the first 200 orders of each drop come with a steel collector's card.
There's a reason over 100 people have the Minimum logo tattooed on themselves and Minimum customers call themselves cultists.
join the cult.