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2026 Prophecy
2025 is ending, but Minimum season 4 has just begun.
A look behind
This year was a turbulent one. Tariffs and technology changes caused wild swings in Minimum drops. What had originally been planned to be 4 drops was sliced to two, making Minimum Season 3 smaller than any other season before it, with 2 drops.
This year, however, saw the release of iconic staples like the Friend Tee, Off Duty Tee, and Occlusion scarf, all of which sold through rapidly.
Season 4 arrived with a bang, the largest season pre-order drop in Minimum history by triple. 3 solid 14 hour days of packing in the warehouse to ensure every item was shipped out before the official wide release on Halloween, which was similarly successful. More cultists than ever joined our ranks.
The new wave of the tattoo club was a wild success as well, with over 60 new tattoo club members getting fresh ink. The tattoo club will remain closed permanently after this. The final wave.
We hosted our first seasonal launch in Nashville this year. Cultists came from as far away as Ireland to celebrate, show off their pieces, and meet other members. Our first studio shoot was a wild success. It still surprises me how everyone who wears Minimum is hot. Should be theoretically impossible yet here we are.
This year, celebrities like Danisha Carter, Cruella Morgan, many members of Chase Atlantic, Jay Cooper, and Endra.Exe wore Minimum, showcasing our rising influence over the underground scene.
You, our loyal cultists, made this happen. Through word of mouth, photos, and enjoying the pieces you've collected, you have contributed enormously. Thank you. As Minimum grows, so do your bragging rights. Being earlier than everyone else is a virtue.
Enough on the past. Looking forward now.
2026 Drops
In 2026, there are going to be three major drops, with potentially an additional small drop. They are as follows.
March 2026: Celestial
Soothsayers, oracles, and witches have been looking to the stars for generations, and now we will too. Our March drop will herald the beginning of a chilly spring with four new items, including headwear. Stars, planets, celestial maps, the cold visage of an uncaring moon and the weeping face of a dying sun. Our most daring garments yet will drop here. Pre-order for these items will happen in late January.
June 2026: Blackwake
Pirates are summer goths, as the saying goes, and this summer, we'll be visiting the ice white sand of the tropics. Skulls and crossbones, sea monsters, bloody relics, bone trophies, the unending terror of the deep, shattered idols, black green jungles, ghost ships and jeweled eye sockets. Our largest drop in terms of breadth yet.
July 2026: A Secret.
Keep an eye out for this drop. It may be bumped depending on how scheduling goes, but July drops are near my birthday, so I use them to explore more offbeat, less serious themes that still resonate with the core of gothic streetwear.
October 2026: Season 5 - Thirst.
Our largest, most ambitious drop in Minimum history will land here, and we're returning to our roots. Vampirism, impalers, blood soaked stone and sacrifices, bats on the wing, black dogs, ill omens, burning silver and shattered crucifixes. Look for new item types never before seen, old favorite styles returning, and more accessories than ever before.
Events
We're currently planning on two major events in 2026 at least. Keep an eye out for nightlife events landing around July in select major cities.
For Season 5, the launch event will be bigger, better, and more ostentatious than ever before. Plans still in the drawing board, but looking promising.
May the oracle watch over you.
Yours humbly,
Lowell
The Architect